Regardless the industry you are entering, you need to research your competition thoroughly. In your research, make sure you analyze your industry at each level and make sure that you will be able to compete on every level as you grow. Inaccurate research will assure you of one thing, failure. We are taught that competition means rivalry, not always true. In business, competition can mean collaboration, motivation, and growth. Two small cupcake shops on the same street can have the same exact desserts, but when they collaborate for projects, they can produce larger quantities leading to more profit and exposure. Different perspectives can always bring growth when executed properly.
The Blueprint I: The Research
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